F.A.V is more than a label, it’s a personal story. The name comes from the initials of our founder, Ada Frolova. After moving abroad, she found herself missing the warmth of familiar moments — long talks with loved ones, unhurried dinners, the sense of belonging that makes a place feel like home. That feeling became the spark to create clothing that carries both grace and the ease of a familiar embrace — pieces you can live in, travel with, and feel truly yourself, effortlessly.

Every detail is carefully considered. Our garments are crafted in Northern Italy, and our packaging is handmade from vintage Swiss fabrics.

Our design philosophy offers a refined and functional approach to a feminine wardrobe: from relaxed, oversized silhouettes to tailored pieces that highlight the body’s natural lines. Clothing for every mood, every moment.